Aaron Trujillo Ledesma




Editions Krizaliz Logo


Made with Vectornator for iOS

I developed a logo for my brother’s online publishing company. The name “Krizaliz” was chosen by him, and wanted to express the transformative process a butterfly undergoes throughout its life. The letter “K” is a simple combination of a butterfly and a book. The rest of the letters have a font of DIN condensed, bold. The typeface was chosen because of its elongated and readable shape. The main colour used for are black, white, and purple. The HEX code for the purple is A45FB7 and was chosen because it’s my brother’s favourite colour.